ar Friend,
I hope you’re having a great week.
Over the past few weeks I’ve been flying all over Australia presenting Social Media for Real Estate to hundreds and hundreds of agents and one thing that I’ve started to notice is that as the market tightens, more and more agents are definitely looking for a different approach to their marketing.
Many are looking for that edge or unique strategy that helps to make their marketing stand out and attract people to them like a magnet.
And then there are other agents who, rather than thinking about using Magnetic Marketing strategies, I’ve heard lots of principals, salespeople & even real estate trainers talking about Going Back to the Basics. Yawn!
Some of the 'Old Backwards to the Basics' strategies don't have anywhere near the marketing penetration that they use to have back in the 80's and 90's. It's now time to adopt innovative marketing and do it strategically.
Going Backwards with your marketing & strategies is not the answer. Whilst it may generate some business for you short term the basic fundamentals of real estate have changed.
You see, for the first time in history people are now spending more time on the internet than they are watching TV. People don’t come walking into the real estate offices like they used to and more and more competitors are popping up throughout the marketplace as agents list properties well outside of their core area.
It’s getting very interesting out there & lots of agents and industry service providers are now searching for answers and the right way forward. And that’s what I really want you to think about too…Going Forward NOT backwards!!!
Rather than thinking about going backwards to the basics, think ‘Moving Forward to the Fundamentals.’
That way whilst your competitors are going back to the basics, you’re moving forward and the gap between you and then will just get bigger and bigger and bigger.
Over the coming weeks I will be shining the spotlight on what you can do to ensure that you are ‘Moving Forward to the Fundamentals’ of real estate…So please keep an eye out for this important message heading to your inbox soon… Until then start thinking about how you might be able to become a magnetic agent in your marketplace.
Cool AREC11 Tip
Ticket sales are now closed for tomorrow’s AREC11 in Sydney and if you're coming along I'm going to be in the AREC Lounge (located in the Exhibitor Section) doing some recording and interviews with Kevin Turner from REUNCUT and Terri Cooper from Real Estate Mastery. Please make sure you come up and say Hi!
If you’re not coming along to AREC11, I just wanted to let you know that you can tune in & follow some of what’s happening at AREC11 via Twitter Search.
That's right! Whether you’ve got a Twitter account or not, or whether you are attending or not you can click on this link and tune in to some of what’s happening at AREC11 (pretty cool huh!).
Of course it won't be anything like being at the event with the rest of the 2000+ attendees. You simply can't beat the real thing.
Note: If you’re coming to AREC11, you really should tune in to this live twitter thread to see what other attendees are saying, chat with some of the speakers PLUS find out how to catch up with other trainers and discover some of the special 'AREC11 attendee only' deals being offered.
The Twitter Hashtag for the event is #AREC11. All you do to appear on Twitter Search is include the #AREC11 in your tweets and tune in from time to time to see what others are saying...The buzz is already happening, check it out here.
"Don't Miss This!"
Whether you're attending AREC11 or not, here's something that's happening straight after AREC11 that you simply won't want to miss.
There are a few spots left for the FREE RE BarCamp event on Tuesday if you want to make a last minute decision and come along.
Who Should Attend?
If you are serious about wanting to move forward with your business rather than going backwards to the basics, then I would definitely drop everything and come along on Tuesday.
The high calibre of the people attending RE BarCamp means that it may just be one of the greatest FREE real estate training sessions you'll ever attend.
A lot of the exhibitors from AREC11 are coming along and some of the most switched on industry experts are attending too. It looks set to be a great day and an opportunity to get some of the important real estate industry questions answered, especially around Social Media and changes to the digital space.
To book your spot at the RE BarCamp, click here now…
If you can't make it to RE BarCamp then you can tune in here. The Twitter hashtag is #rebcsyd
PS: The RE BarCamp sponsors have put a bit of money on the bar which should make it a bit of fun as well as agreat learning experience. I'd like to take this opportunity to thank them in advance (not just for the bar tab, but for making it possible to put on this important industry event).
Special Gift: As a Special AREC11 Gift from the Real Estate Agent Success Club you can download the Rudy Guliani Leadership book summary to discover Giuliani's 15 principles of leadership, that helped him enormously during his years of leadership.
To download your free copy of the book summary, see today’s Success Tip on Leadership from Rudy Guliani below.
Today's success tip comes from Rudy Giuliani.
During his final months as mayor of New York City, Rudolph 'Rudy' Giuliani was involved in managing the aftermath of one of the most heinous acts of terrorism recorded in modern times- the terrorist act on the World Trade Centre, September 11, 2001. This event forced Mayor Giuliani to draw on every ounce of leadership experience he had garnered over his thirty year career. In this success tip you'll see an interview with Rudy on leadership and an excerpt of his book summary on Leadership.
Rudy Giuliani on Leadership from Steve Weiss on Vimeo.
Leadership Principle 1. FIRST THINGS FIRST
I entered office in 1994, at a time when New York was a place of painful despair and hopelessness. I realised that in order to make any progress on the path to New York’s recovery I would need to start small, attacking New York’s problems one at a time. Doing this effectively meant knowing what first needed to be done.
Since 1981 I have started each working day with a meeting of my most senior staff members. By drawing key players together and creating an instant hub of daily communication, you take control of the day and prevent the number of issues facing you from spiralling out of control.
The significance of a morning meeting cannot be stressed enough. It plays a big part in effectively leading any organisation, especially more complex ones. The idea is to get as much work as possible out of the way at the start of the morning, which gives the rest of the day order and organisation. I was able to communicate with the thousands of employees and officers under my command through the representatives of each organisation or division.
Everyday, these leaders could convene or raise issues as needed, as well as receive instruction. Miscommunication was reduced because staff were working from exactly the same information and could communicate it effectively. Everyone knew their duty - from the Chief of Police to the garbage collector.
Post September 11, these meetings proved vital. Their frequency guaranteed constant, immediate follow-through. The social aspect also defused any resentment that might arise through tension.
Leadership Principle 2. PREPARE RELENTLESSLY
As a prosecuting attorney, I learnt first-hand that the biggest mistake even the best lawyers made was assuming too much. Assuming that opposing counsel would raise specific issues, that clients wouldn’t say ludicrous things or behave in ridiculous ways meant leaving yourself wide open to the unexpected. Being unprepared in either law
or a position of leadership is one guaranteed path to failure.
Eliminating assumptions through thorough preparation was a lesson I took with me to City Hall and one that would hold me in good stead during the difficult days after September 11. I would often envision possible outcomes of scenarios and situations to help in my readiness.
When asked how I was able to stay calm in the face of such a crisis, I spoke of the diligent preparation that my team and I had undertaken to rehearse responses to a wide variety of possible emergencies.
By blueprinting the specific actions of every single staff member in every agency, and simulating emergencies such as airplane crashes, sarin gas attacks and other situations that required tactical responses, we were as prepared as we ever could be.
You must instil preparedness in others. Push those who work for you to also create a regime of preparedness. They will pass it downstream and all will be more cohesive and ready when necessary.
Leadership Principles 3 to 15. To access all 15 leadership principles, as a FREE Gift from the extensive library of the Real Estate Agent Success Club you can now download the Rudy Guliani Leadership book summary to discover Giuliani's 15 principles of leadership, that helped him enormously during his years of leadership.
In this book summary you will discover:
- the key principles mayor Giuliani exemplified of leadership in the face of total disaster
- why surrounding yourself with great people is the key to any great leadership position
- why a leader must under promise and over deliver
- how a leader can develop and communicate strong beliefs to their team members
- why it is critical that a leader develop an attitude of learning
- how loyalty raises trust, boosts an organisations morale and creates tighter leadership
- the key personal attributes that any leader must possess
________________________________________
Real Estate Agent Success Club members can access the audio book summary from Rudy Guliani by clicking on the link below now:
To find out more about joining the Real Estate Agent Success Club... Click Here to register for your FREE Membership Now!
Real Estate Agent Success Club is 'FREE Membership'
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5 of the Best-Selling Business Books of All Time
Packaged into Easy to Read 8 Page Book Summaries
Think of the book as being pushed through a sieve and what you’re left with is the distilled essence that is pure gold. And because they’re so concise, you can refer back to them with ease.
Here are the names of the business book summaries you can access right now: The E-Myth Revisited by Michael E. Gerber, Good To Great by Jim Collins, The Seven Day Weekend by Ricardo Semler, Purple Cow by Seth Godin and The Tipping Point by Malcolm Gladwell.
5 of the Best-Selling Leadership Books of All Time
Each Summarised into 25 mins of Audio
These books summarised for you, but this time there are two differences. #1 these books are squarely focused on leadership from some of the all-time business greats. And #2 these book summaries will be given to you in MP3 Audio format.
Here are the names of these leadership books available now as part of our FREE membership: Jack Welch On Leadership by Robert Slater, Work In Progress by Michael Eisner, Leadership by Rudolph Giuliani, Who Says Elephants Can’t Dance by Louis V. Gerstner and Business The Richard Branson Way by Des Dearlove.
This means that you can transfer them straight to your iPod or MP3 player and absorb this amazing knowledge anywhere anytime.
So, if you're not yet a member of the Real Estate Agent Success Club, don’t miss out any longer.
Join in today, it's absolutely FREE and is jam packed full of some of the most amazing content.
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Here's to your success.
Warm regards
Real Estate Coach
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