ar Friend,
I hope you’re having a great week.
It’s been a big week of getting everything prepared for next week’s FREE webinar on ‘How to Quadruple Your Listings’.
If you haven’t booked for one of the most important 30 minute training sessions you'll ever attend, you might want to do it right now, because the spots are filling fast and there are now only a few spaces remaining.
This exclusive webinar is being held on Tuesday 30th March 12.30 - 1pm Sydney time.
It's strictly limited. Click Here to secure your place now.
Note: Once the webinar is full I cannot allocate anymore spots.
Plus, this week it’s been interesting to see some of the changes taking place within the real estate industry with a BIG ANNOUNCEMENT coming soon from one of the biggest players in online real estate in Australia.
I have had an exclusive look behind the scenes but unfortunately, I have also signed an NDA (Non Disclosure Agreement) so I can’t say anything about it, as yet. (More details coming soon).
I also noticed that RP Data are rolling out some new changes to their system in April. They recently shared some of the changes with the franchise groups & from what I’ve seen it looks like they have made their system a bit easier for agents.
These new innovations could be a reaction to the ground that they have been losing to their major competitor PriceFinder. Either way, I’ve always believed that healthy competition is a great thing because it makes you strive to be better.
Plus, I think that anything that helps to makes an agents life easier is a good innovation. Don't you?
Today's success tip comes from Kerwin Rae.
Do you like fishing? Well, according to marketing expert, Kerwin Rae, fishing is very similar to marketing. Kerwin has taught over 3,000 people across the globe about marketing, sales and peak performance and has a thorough understanding of this business communication tool. He provides an extensive amount of marketing content in this chapter, all of which emphasises an important truth - test and measure everything and you will get results.
Plus, Kerwin also reveals the funniest moment in his marketing career (it's gold)!
You believe that marketing is similar to fishing. Can you explain why?
Marketing and fishing are identical in so many ways: the fisherman is looking for fish, the marketer is looking for the ideal customer.
The best fishermen in the world understand the importance of thinking like the fish they are trying to catch. Marketers need to adopt the same mentality – they need to do their homework on their target customer and determine where they go, what they do, what their habits are, what they read and so on.
All beings, including fish and humans, have habits or patterns of behaviour that can be uncovered.
Then you need to use the right bait to draw them in. Marketers need to know what will attract their target customers, otherwise they can waste a lot of time and money by using techniques, strategies, and media avenues that don’t work.
How do you find out what bait works best?
Again, it’s research! Speak to others who have caught your particular fish before, and test and measure different ways to get bites.
And here’s the thing, most marketers use a little hand reel or a single rod to catch fish. But what you want to do is build a trawler – a monster boat with big nets that catches and holds onto a lot of fish for as long as you like.
Yes, it would be easier to throw in a line and see what happens, but by being a bit more strategic you can catch all the fish you want.
Marketing is the same, approach target customers in the right way and you will reel them in for the rest of your life.
What are the essential qualities or attributes of great marketers?
The eight most essential qualities and attributes of a great marketer are:
1. Belief and faith in yourself
2. Acceptance that you will make mistakes and seeing these mistakes as lessons not labels you put on yourself
3. Take risks (but only when it feels right)
4. Understanding the biggest problems, wants and desires of your market and communicating solutions to them
5. Thinking differently to everyone else and uncovering opportunities that most people would miss
6. Understanding basic psychology behind influence and decisionmaking
7. Being creative and finding alternative ways to do something
8. Being able to put yourself in the heart, mind and shoes of a potential customer.
________________________________________
Real Estate Agent Success Club members can access lots more from Kerwin Rae by clicking on the link below now:
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Here's to your success.
Warm regards
Real Estate Coach
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