ar Friend,
I hope you’re having a great week.
It was great to see the Reserve Bank using some 'uncommon' common sense in their decision to leave interest rates as they are for this month.
So far it's also been really interesting to see some of the results and responses filtering through from the Future of Agent’s Commission 2010. There have been some very interesting insights into what real estate agents have been experiencing out in today's marketplace.
To allow me to get the report compiled and published, I plan to close the survey very shortly.
As a Thank You to all the participants, I will be sending out a Special 'Exclusive' Edition of the results out to all the Future of Agents Commission 2010 participants before I make them results open for other agents to see.
So if you haven’t already shared your thoughts and would like to recieve a copy of the 'exclusive' Future of Agent's Commission particpant report please Click Here and have your say.
Here's one of the statistics so far. Over 67% of agent’s surveyed indicated that they feel that Competing agents offering discounts was the factor that they felt would have the most impact on their commission rate.
Which is a result which really got me thinking about ways that I might be able to help agents overcome this issue...
Firstly, if you're currently feeling the same way about your competitors, you may want to consider joining me at one of my upcoming Social Media for Real Estate Seminars where I can show you a way that you can create a real point of difference in your marketplace without having to invest thousands & thousands of dollars unnecessarily.
Alternatively, to provide another way of helping agents who maybe can’t attend the seminar, I’ve arranged a 'Special Bonus Discount' on a product that you can use to win listings over your competitors straight away.
That’s right!!! You can use this to win almost any listing you want over your competitors RIGHT NOW!!!
To find out what it is, Click Here Now.
Also, yesterday I flew to Melbourne to meet with the PR Manager of the REA Group, then drove to Sorrento to do a Social Media presentation for a very dynamic group of Victorian Agents at their Franchise Owners Conference and then headed to the REIV in Camberwell to catch up with Geoff White, the REIV’s Business Development Manager.
There are some very interesting things happening behind the scenes within the real estate industry at present.
PS: Just before I go. I just wanted to let you know that there is a new project that I’m currently working on that I’m really keen to share with my readers, but unfortunately I can’t disclose it just yet.
But, I can tell you that it will provide an important resource for real estate agents who want to jump ahead of their competition. ( Hopefully be able to share the launch of it with you next week.)
Today's success tip comes from Malcolm Auld.
Malcolm Auld has extensive experience in marketing and advertising. Want proof? Since 1991, he has worked in the US, Asia and Australia running advertising agencies for Ogilvy & Mather Direct, J. Walter Thompson, Euro RSCG Partnership and his own agency, Malcolm Auld Direct (MAD). He is also the principal of The Marketing Campus, a specialist marketing, publishing and education company, and has educated marketing executives in 15 countries.
Malcolm's book Direct Marketing Made Easy is one of the largest selling marketing text in Australia and his book E-mail Marketing Made Easy was the first non-American book on the subject.
With direct response, do you believe in driving potential customers to a website or a telephone?
All direct response advertising aims to elicit a measurable response, be it by phone, to a retail store or trade show, by mail or to a website. The method of response depends on the objective and how much you can afford to spend to generate each response.
This is why the best way to design a direct response advertisement is to start with what you want the customer to do and work backwards. That is, design the order form first.
If you want to capture data, it is best to direct people to a website and let them do the data entry. Otherwise if they fill out a printed form or
make a phone call, the marketer has to pay for the data entry.
How important is sales copy when executing a direct marketing campaign?
Nothing happens in this world until something is sold. Whether you’re trying to sell yourself to a potential new partner at a party, pitching your business to a committee, or trying to persuade someone of your point of view, the world revolves around selling. But remember, marketing creates the need and selling fulfils it.
The language and length of copy you use is dependent upon what you have to say.
If you want someone to buy something as a result of reading your copy, you will include everything you can to help convert that person into a customer. Your copy should say what you would say if you were there in person.
This means you cover every possible objection, highlight every possible benefit, make offers, close the sale and more – just as a salesperson would during a presentation. The tone and manner you use depends on who you are talking with and what you want them to do as a result.
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Real Estate Agent Success Club members can access lots more from Malcolm Auld by clicking on the link below now:
It's The Australian Real Estate Industry's Most Innovative Event...With NO Geek Speak!!!
Social Media is the fastest growing phenomena on the internet & it's where thousands of your customers are currently spending their time online.
...do you want to discover the 'shortcut to success'?
Social Media is one of the quickest & easiest ways for real estate agents to connect with more customers.
Discover a new & effective approach to marketing online that will help to position you as one of the most innovative agents within your service area by attending a...
Social Media for Real Estate Seminar
Sydney Tues 23rd Feb 2010
Brisbane Thurs 27th Feb 2010
Melbourne Tues 2nd March 2010
Time: 1-5pm
Price: Only $89.00
'HURRY! Seats for these events will sell fast.'
Limited seats available... To Learn More or Book Your Seat...
Click Here...
Real Estate Agent Success Club 'Gold Members'
The Area Monopoly Strategy is Now Available for you 'Exclusively'...
After investing thousands of dollars & thousands of hours researching the web I have been able to develop a number of simple strategies that real estate agents can implement to generate more business very quickly.
It's called the Area Monopoly Strategy and is now being shared with Real Estate Agents across the globe via the Real Estate Agent Success Club 'Members Area' exclusively.
Once implemented, this simple strategy has the potential to add hundreds of thousands of dollars worth of extra income to an agency very quickly.
Note: The Area Monopoly Strategy is definately something that you won't want your competitors to get their hands onto first.
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If you are not yet a member of the Real Estate Agent Success Club, don’t miss out any longer.
Join the Real Estate Agent Success Club today for the special introductory price of just $1.
Click below and take action now...
www.RealEstateAgentSuccessClub.com/testdrive
Here's to your success.
Warm regards
Real Estate Coach
PS: If you're looking for some inspirational audios or something to read over the holidays be sure to check out the amazing content located right here within the Real Estate Agent Success Club.
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