ar Friend,
I hope you’re having a great week.
As I mentioned last week, there's a new project that I’ve been working on that I’ve been really keen to share with my readers.
And the good news is that today, I can officially share it with you, but just before I do, I must mention that there has been an incredible amount of debate going on around the Future Of Agents Commission 2010 with a lot of interest and anticipation coming from different areas within the real estate industry regarding the upcoming results of this survey.
For example, the other day I was interviewed by 4BC, 2UE radio announcer Kevin Turner to appear on his REUncut program next week. During the interview we discussed some of the results that I have received thus far.
Here’s a couple of minutes from the interview I did with Kevin...
To listen either click the play button or download the recording
To make it as easy as possible, I've designed the survey in a user friendly format which means it can be easily completed within less than 90 seconds.
So, if you haven’t already had your say, please do so right now by...
Clicking Here Now
Note: The survey closes on 19th Feb 2010 and results will be compiled and a report will be shared shortly afterwards.
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And, now for Today’s Big Announcement... 'I have just launched a brand new website' called the...
Real Estate University
The Real Estate University is a place where real estate agents will be able to discover some amazing tips from many of the greatest thought leaders and trainers within the real estate industry.
The Real Estate Uni website is also a place where real estate agents can learn from some of the industries top performers and discover ways that you can take your real estate career to the next level and become the ultimate real estate professional.
Keep up to date with what's new, plus keep an eye out for upcoming specials on real estate training sessions & loads of 'exclusive' bonuses.
The site has just been launched so make sure to check it out at...
RealEstateUniversity.com.au
PS. You can also comment or ask questions, so be sure to bookmark the site or simply subscribe to receive lots of great real estate tips absolutely free as they are uploaded onto the site.
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P.P.S: If you want to secure a seat for the upcoming Social Media for Real Estate Seminars you should book now. The seminars are being held in Sydney 23rd Feb, Brisbane 25th Feb, Melbourne 2nd March. Time 1-5pm. Tickets are Only $89. To secure your seat or find out more info, Click Here.
How to Get More From RealEstate.com.au Without Paying Extra Money – Part 3
In Part 1 of this series, I covered how to get the best coverage for your agency within the Find An Agent Section settings and in Part 2 I discussed an important internet marketing strategy where you can improve the number of visits you can get to your listings.
In that article I also covered 3 simple internet marketing concepts, the first of which was 'The Image Catches Their Eye' which leads me to...
You Lost Me At 'Hello'
Have you ever seen that part in the movie Jerry Maguire where Renee Zellweger says to Tom Cruise “You had me at Hello?" If not, here’s a quick snippet from the movie.
Well, with this phrase in mind, I can not stress how important it is to grab a buyer or sellers attention over the web, especially on realestate.com.au.
Ultimately, you want to aim to ‘Have them at hello too” which means that they will continue to keep reading about your listing.
The ‘Hello’ part is so important, because with a woman you have somewhere between 2 - 4 seconds to grab their attention, whereas for a male, it’s 5 – 7 seconds, yet unbelievably there are still a number of agents who are committing the cardinal sin on realestate.com.au.
What’s the cardinal sin on realestate.com.au?
I find it astounding in today’s world of digital photography, that some agents are still uploading their listings onto realestate.com.au without any images at all.
Some agents are in such a hurry to get the property uploaded onto the web on a Friday afternoon, before the receptionist goes home, that they upload the listing without photos, without considering the damaging consequences.
Maybe the owner is super keen to have the property uploaded before the weekend, but uploading any property onto realestate.com.au without a photo is a huge mistake.
The image is such a big attention grabber and having no image could actually put the ideal buyer off. Plus, lots of potential sellers subscribe to property alerts and if they see a property that is poorly marketed by an agent then they could easily be put off from listing with that agent.
It’s the biggest database in Australian real estate – Use it.
REA has the biggest real estate database within Australia & they have hundreds of thousands of people who have subscribed to receive email alerts when new listings come onto the market within their chosen criteria.
Realestate.com.au include the first email notification via their email alert service at no extra cost to the agent. It’s part of the subscription fees & is a very affective part of an agent’s marketing strategy for matching properties to suitable buyers. 
But, if an agent wants to access the REA’s database to re-send the property details out with the photo now uploaded, they have to pay (normally hundreds of dollars) to send out one of REA’s e-Brochures. And even though you could always pay to re-send the property out to REA’s database via an e-Brochure to try to rectify the initial mistake, you’ll never get a second chance to create that great first impression.
No matter what the circumstances, an agent should never upload a listing onto realestate.com.au without photos.
Quick Tip: To get the greatest exposure for your listing as it is emailed out as an email alert to the REA database, make sure you set your price guides within the admin section as far apart as you feel that you comfortably can without misrepresenting the price.
This will allow you to market to buyers in a lower price range who may end up deciding to increase their spending range and/or buyers in a higher price bracket that may consider reducing the amount they want to spend on a property.
But, make sure you reset the price range in the system after the first email alert has been sent, as you’ll probably have direct feedback from buyers by this time and you should have a bit better indication of the properties real price point in the market.
Don't Miss This Event!
It's A Must For All Agents...
Social Media is the fastest growing phenomena on the internet & it's where thousands of your customers are currently spending their time online.
...do you want to discover the 'shortcut to success'?
Social Media is one of the quickest & easiest ways for real estate agents to connect with more customers.
Discover a new & effective approach to marketing online that will help to position you as one of the most innovative agents within your service area by attending a...
Social Media for Real Estate Seminar
Sydney Tues 23rd Feb 2010
Brisbane Thurs 27th Feb 2010
Melbourne Tues 2nd March 2010
Time: 1-5pm
Price: Only $89.00
'HURRY! Seats for these events will sell fast.'
Limited seats available... To Learn More or Book Your Seat...
Click Here...
Real Estate Agent Success Club 'Gold Members'
The Area Monopoly Strategy is Now Available for you 'Exclusively'...
After investing thousands of dollars & thousands of hours researching the web I have been able to develop a number of simple strategies that real estate agents can implement to generate more business very quickly.
It's called the Area Monopoly Strategy and is now being shared with Real Estate Agents across the globe via the Real Estate Agent Success Club 'Members Area' exclusively.
Once implemented, this simple strategy has the potential to add hundreds of thousands of dollars worth of extra income to an agency very quickly.
Note: The Area Monopoly Strategy is definately something that you won't want your competitors to get their hands onto first.
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If you are not yet a member of the Real Estate Agent Success Club, don’t miss out any longer.
Join the Real Estate Agent Success Club today for the special introductory price of just $1.
Click below and take action now...
www.RealEstateAgentSuccessClub.com/testdrive
Here's to your success.
Warm regards
Real Estate Coach
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