ar Friend,
I hope you're having a great week...
It’s been a busy week of catching up with a number of the real estate industries top performers at QREAS in Brisbane & then meeting with the team at realestate.com.au in Sydney to share some insights into Social Media.
I enjoyed spending a few hours looking behind the scenes of REA to find ways that real estate agents can get the most out of their realestate.com.au subscription without having to pay any extra money.
You’ll be pleased to know that I’ve come up with a number of helpful tips & some things to watch out for. (which I’ll be sharing with you over the next few weeks).
During the week, I also received quite a lot of feedback from agents about some of the major issues they are having with realestate.com.au & some of the things they would like to see changed or modified.
Whilst I have no vested interest or stake holding in realestate.com.au, I see that they will play an important role in the overall direction that our industry heads over the next few years. ( I am extremely passionate about doing whatever I can to help real estate agents as more & more inevitable change starts to happen to our industry. )
So if you have anything you’d like me to discuss with the team at REA, please feel welcome to send me an email anytime at info@realestateagentsuccessclub.com
Also, this week had some other really high points & one low point that I feel quite strongly about as I'm sure other agents do too.
Firstly, my wife Annette & I celebrated our 19th Wedding Anniversary on Tuesday. I consider myself to be a very lucky man to be married to such an amazing woman & the life of the party at the same time. We have lots of fun times together & our daughters Natasha & Katelin went out of their way to make our anniversary very special.
Plus, it was great to see Danny Green do so well in his fight against Roy Jones Jr. Danny has now become an Aussie legend.
On the other hand I can’t go without saying that I thought it was totally disgraceful to see Westpac Bank turn into the Grinch who stole Christmas when they decided to rip-off their customers by increasing the .25% rise announced by the RBA & raise their interest rates by .45%.
Andrew Carswell from the Daily Telegraph reported yesterday that “Westpac will pocket more than $400 million a year from this week's merciless pre-Christmas interest rate hike.”
Big companies think they can do this sort of thing without any repercussions, but I don’t think they realize the power of social media & what an impact decisions like this can have in the long term for their company.
Back in April this year, when the major banks refused to pass on a .25% rate cut onto their customers, I felt very strongly that this disgusting act by our banks was one of the greatest thefts our country has ever witnessed.
At that time I created a Facebook Group called Banks Suck where I shared some figures about the impact the interest rate decisions had on property owners. And now this money grabbing decision from Westpac tops it all off.
If you’d like to learn more, share your thoughts about what you think of the banks or simply join this group to show your support please visit,..
http://www.tinyurl.com/BanksSuck
PS: I received so many great responses from last week's marketing tips from Andrew Griffiths that I've decided to feature another great insight from him in this week's Success Tip.
Today's success tip comes from Andrew Griffiths.
Andrew Griffiths has been a commercial diver, a door-to-door salesperson, a gold explorer in the Western Australian Desert, an international sales manager for a giant Japanese company, and has ran his own successful marketing consultancy. Andrew shares his knowledge and experience and brings a touch of creativity and innovation to the marketing industry. Having written a book, 101 Ways to Market Your Business, Andrew has plenty of ideas when it comes to delivering promises to customers and bringing money into a business.
Can you list a few favourite low-cost marketing strategies?
1. Step outside your business and your comfort zone – spend time getting out and about, networking and attending functions. Be prepared to tell people exactly what you sell and don’t be afraid to ask for business.
2. Ask people to refer business to you – get on the referral bandwagon. Everyone is either a potential customer or they know someone who is a potential customer. Enlist the help of your family, friends, associates and neighbours to help grow your business.
3. Become a spokesperson – stand in front of a crowd, send letters to the editor, become the head of local organisations, or at least join them. Get yourself and your business name in front of as many people as possible.
4. Donate your time – it is amazing how much business you can have referred to you by being a good corporate citizen and helping out local charities or events. Who has the time? None of us, but those that make time get well rewarded in many ways.
5. Use a blackboard – it still amazes me how much business you can get from simply putting a blackboard outside your business. An oldie but a goodie!
6. Set up strategic partnerships – are there businesses that can refer customers to you and you can refer customers to them? Give them a call and go and see them. Set up a more formal arrangement, exchange brochures, get to know their business and start referring as soon as you can.
7. Ask your customers for ideas – it is very interesting to sit down with a few of your customers and ask them for ideas to help you grow your business. They will generally have some very interesting ideas that you may not have thought of. Smart business owners are always very open to other people’s ideas, and who better to look for ideas than your existing loyal customers? They get to feel good because you asked for their opinion and you get some great advice (hopefully) for free.
8. Use food – I have got more business over the years with chocolates than any other selling tool I know of. I believe if you feed anything enough it will keep coming back. So have some chocolates, lollipops, fruit or whatever takes your fancy and give it to your customers.
9. Do the little things – look for ways to do the little things for your customers that other businesses won’t bother to do – remember names, give them something unexpected, and always be looking for ways to exceed their expectations.
________________________________________
Real Estate Agent Success Club members can access lots more from Andrew Griffiths by clicking on the link below now:
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Here's to your success.
Warm regards
Real Estate Coach
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