ar Friend,
I hope you're having a great week...
It’s been a great week, getting back to Boot Camp, Water Skiing & preparing my Social Media presentation for the upcoming Ray White Wealth Conference.
This week, I also had the pleasure of catching up with some of my old mates at a High School Reunion. It was a great night.
During the night we all signed 2 T-Shirts & a school crest which were auctioned off & we raised $1020 for Westmead Children’s Hospital.
It was interesting to hear that lots of people felt nervous and apprehensive about attending the reunion. I was even more surprised at how many people who said that they were definitely coming but didn’t turn up.
Fear is a funny thing & can often play tricks on people.
Overcoming your fears is one of the most important skills that can make a real difference to your success as a real estate agent.
Don’t ever let fear control your decisions because it can stop you from discovering so much & it can hold you back from having lots of fun. Also, being courageous & being prepared to ask for the order in a sales presentation is one of the fundamental skills that can literally sky-rocket your income & success.
As Mark Twain said, “Courage is resistance to fear, mastery of fear, not absence of fear.” & always remember FEAR stands for False Evidence Appearing Real.
PS: Just a reminder, if you haven’t booked for the upcoming Social Media for Real Estate Seminar, you can click here... to learn more about this amazing event.
Today's success tip comes from MIKE REDDY.
Mike Reddy conducted advisory consultancy, where he mentored and coached business owners and key decision makers. Today he is a regular media commentator on small business affairs and has tutored and presented countless seminars throughout Australia and New Zealand on a range of business development topics like planning, finance and growth.
What do you believe are the essential elements of a strong strategic plan?
A number of businesses make the mistake of hiring outside consultants to determine their vision. This is courting disaster. A vision must come from within. I do not know of a single consultant who could go into a business, and in the period of the engagement, learn more about that business, its customers, competitors, shareholders and the business environment than the sum total of knowledge already possessed by the management team.
The process of facilitation by a skilled independent party is important. It requires someone to come into the organisation without bias, without prejudice, and critically examine the ideas. But ultimately the vision must come from the management team. That’s the team, not the CEO! Visions dictated by outside consultants or the CEO are doomed to fail. They need the total buy-in from those who are charged with the responsibility of achieving them – the best way to achieve that is to actively involve people in the process. If they share the ownership, they will share the burden of removing whatever obstacles are in the way of achieving it. A skilled CEO or facilitator will be able to encourage a vision that is agreeable to all stakeholders.
The fundamental element of a strong strategic plan is a clear vision.
Few companies have a robust vision, a clear destination of where the business desires to be in the foreseeable future. I believe a two to five year timeframe is appropriate for most businesses. Longer timeframes will result in objectives becoming so generic that they are diluted to the point of uselessness.
Furthermore, I do not see any point in the generic vision statements provided by consultants.Vision statements that talk about satisfied
shareholders, happy employees and delighted customers controlled by financial reporting systems that encourage greater sales with lower support structures (i.e. reducing costs) are destined to fail at least two of these criteria.
The statement must be quantified – a clear line in the sand – so a business will not only achieve it, they will know the day they have. There will also be a greater chance that stakeholders will remember what the vision is.Most vision statements I have seen were unable to be recalled by the very team members who were charged with the responsibility of achieving them within three months of their inception!
An achievable strategic plan is also an action plan. It must include clear objectives of just how the strategy is going to be implemented. Action steps, highlighting accountability and timelines are critical for success. A strategic plan that finds itself in a filing cabinet or gathering dust on a shelf is worth nothing. Ensuring it is an actionable tool will not only improve the chances of the strategic plan being achieved, it will also ensure a single focus throughout its existence.
A number of plans I see lack an analysis of competitive strategies. There seems to be an inherent expectation that the existence of a plan will encourage the sales floodgates to open, and no competitor will respond to a sudden lack of market share. An analysis of likely competitor repercussions and the response to those must be considered.
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Real Estate Agent Success Club members can access lots more from Mike Reddy by clicking on the link below now:
Social Media is the fastest growing phenomena on the internet & it's where thousands of your customers are currently spending their time online.
...are you part of the conversation?
Social Media is one of the quickest & easiest ways for real estate agents to connect with more customers.
Discover a new & effective approach to marketing online that will help to position you as one of the most innovative agents within your service area by attending a...
Social Media for Real Estate Seminar
Sydney Tues 17th Nov 2009
Brisbane Tues 24th Nov 2009
Melbourne Thurs 26th Nov 2009
Time: 1-5pm
Price: Only $89.00
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Limited seats available... To Learn More or Book Your Seat...
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Real Estate Agent Success Club 'Gold Members'
this Secret Strategy is Now Available for you...
After investing thousands of dollars & thousands of hours researching the web I have been able to develop a number of simple strategies that real estate agents can implement to generate more business very quickly.
It's called the Area Monopoly Strategy and is now being shared with Real Estate Agents across the globe via the Real Estate Agent Success Club 'Members Area' exclusively.
Once implemented, this simple strategy has the potential to add hundreds of thousands of dollars worth of extra income to an agency very quickly.
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Here's to your success.
Warm regards
Real Estate Coach
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