ar Friend,

I hope you're having a great week...

This week I was in Brisbane & Melbourne presenting Social Media for Real Estate & had the pleasure to meet up with a lot of great agents & help them with their online marketing & social media strategies.

I was overwhelmed by the positive feedback I received from the attendees. I’m looking forward to seeing these agents accelerate their success in 2010.

Also, I had an enormous response from agents regarding last week's update about Jenman’s Anti-Auction Campaign Being Under The Hammer.

Lots of agents have contacted me & asked for more details about what happened at the auction. So if you’d like to read more about it, a friend of mine Glenn Batten has covered it really well in this article. (The comments around this also provide some very interesting insights).

Helping you with realestate.com.au

Next week, I’m doing a Social Media training session with some of the team from realestate.com.au & I’m going to get a look into behind the scenes of REA and discuss some ideas that I have that could help real estate agents moving forward.

After next week's meeting, I will be writing a series of articles about how to get the most out of your realestate.com.au subscription, without having to spend extra money. (Keep an eye out for that series, coming up.)

Whilst I’m meeting with realestate.com.au, this would be a great opportunity for me to share some of my readers thoughts about their service & how they may improve their service to their customers (the agents).

So, if you have any recommendations or questions you would like me to discuss with them on your behalf (anonymously) please feel most welcome to email me with your thoughts at info@realestateagentsuccessclub.com & I’ll see what I can do to help.

Please Note: I have no interest or stake holding in REA. Which means that I’m not going to tell you to by banner ads or recommend upgrading subscriptions. Ultimately, I want to see if there are some ways that agents can get better results from realestate.com.au without having to spend more money.

PS: This Monday, I’m looking forward to catching up with Glenn Twiddle, Kurek Ashley, Chris Hinds, Kevin Turner, Amber Werchon & lots of other great speakers & real estate agents at the Queensland Real Estate Agent Summit ( QREAS ). It looks like being a great event. Here’s the link if you’d like to find out more about it.

Today's success tip comes from Andrew Griffiths.

Andrew Griffiths has been a commercial diver, a door-to-door salesperson, a gold explorer in the Western Australian Desert, an international sales manager for a giant Japanese company, and has ran his own successful marketing consultancy. Andrew shares his knowledge and experience and brings a touch of creativity and innovation to the marketing industry. Having written a book, 101 Ways to Market Your Business, Andrew has plenty of ideas when it comes to delivering promises to customers and bringing money into a business.

Where do most businesses go wrong with their marketing?

When it comes to small business marketing, I find that many have ‘small business syndrome’. This is where the standard response to marketing is, ‘I can’t do that, I’m only a small business’.

To me, being a small business means an incredible amount of freedom – you can make decisions on the spot, you are directly in touch with your customers, you have flexibility and you have quality control. You just don’t have a big budget. But marketing is not about budget, it’s about action.

Here is where most businesses go wrong with their marketing:

• They don’t have clear goals and objectives; they don’t know what they actually want to achieve.

• They don’t allow marketing enough time to work. They run one advertisement, which doesn’t work so they stop. Marketing needs to build momentum and it is about doing lots of smaller activities rather than one big activity.

• They take their existing customers for granted and don’t have a strategy for keeping them.

• They don’t devote time to marketing and so it gets put last on the ‘to do’ list.

How important is creativity when it comes to marketing?

I think it is important but I also think that some people get caught up by the term, saying things like, ‘I’m no good at marketing because I’m not creative’. I don’t think it is the be-all and end-all. Good, solid and honest marketing is more about having a solid concept, delivering it in an effective manner and ensuring you deliver the promise you made to your customers.

So yes, having the creativity to come up with the idea is an important aspect of the whole process but there are other parts that are equally important. If you are not that creative, or you think you are not that creative, learn to be a better observer. Look at other marketing material, look at advertisements in newspapers, and see what other businesses are doing.

Look for the ideas that really catch your attention and see if you can adapt the idea to your own business. Look outside of your own industry – it is the concept we are looking for, not the product or service being promoted.

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Real Estate Agent Success Club members can access lots more from Andrew Griffiths by clicking on the link below now:

Click Here To Read More Now

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Here's to your success.

Warm regards

Real Estate Coach