ar Friend,
I hope you're having a great week...
So far I’ve had a massive week...
It's been jam packed full of meeting up with some of the greatest masterminds & strategic thinkers within our industry.
Firstly, I've met with the White family, lots of their corporate team plus over 450 attendees at this years Ray White Wealth Conference. I must say that I thoroughly enjoyed speaking at the event on Monday & teaching their group about how to use Social Media more effectively.
I was extremely impressed that Ray White decided to open the doors to this year's event & make it available to agents outside of their franchise group. I think it was a really positive step by them & was something that is unheard of within most other real estate franchise groups.
Also, this week I had the pleasure to catch up with REINSW President Steve Martin, CEO Tim McKibbin & board member Wayne Stewart (nominee for President) about the direction of the real estate industry & the future online direction of the REI.
I also got a chance to catch up with Charles Tarbey, director of Century 21 Australasia, real estate trainer Rosalie Douglas, Kevin Turner, Chris Rolls, Mark McCleod, Ivan Bresic, David Robinson & Kylie Walsh (Elders R/E) & lots of other amazing people who are doing so many great things within our industry.
In addition, I had a great time catching up with a number of dynamic young agents whom I've only ever connected with online on Facebook or Twitter up until this week.
It was great to be able to put a face to the name with people like Emily Sim, Braden Walters, Adrian Wilson & Alana Elderfield.
It was also very interesting to see how much trust we had developed for each other based on our online presence & how it enabled us to move our face to face conversations straight into a high level discussion, simply because the trust was already in place.
Plus, I met up with a number of other young agents who are achieving some amazing results & have agreed to share some of their extensive real estate knowledge & concepts via the GenYre = energy website.
I'm really looking forward to reading their insights into our industry & sharing some bonus training material from them through the Real Estate Agent Success Club.
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Quick Reminder: Next week, I’m presenting the Social Media for Real Estate Seminars to agents in Sydney & then in Brisbane & Melbourne the following week.
Tickets are only $89 & there are now only a few seats remaining.
If you haven’t booked as yet & you'd like to attend the event make sure to secure your seat today by Clicking Here Now...
Today's success tip comes from BRETT McFALL.
Brett McFall is an expert at writing marketing material. He spent 11 years in a corporate in-house advertising department, weaving words into over 10,000 adverts, sales letters and websites for 153 different industries. In 2002, he started his own business writing copy for small business owners and within two months he had business owners depositing $10,000 a week into his bank account just so that he would write for them. Brett's knowledge on marketing is extensive and his techniques and ideas produce massive results.
You have now developed a specific formula for writing copy. Can you share with us what it is?
Some of the most effective adverts I have ever written have not in fact been adverts but letters. The humble letter is by far the most powerful form of persuasion I’ve ever seen. So while the formula I’m about to give you works really well if you use it in an advert, it works even better if it’s put into a letter.
While many marketing books and experts recommend using the AIDA formula: Attention-Interest-Desire-Action, I believe that it is way too simplistic.
Based on the advertisements I have written, the BURPIES formula is a great way to start writing powerful copy, although it’s not the only writing formula I use.
B is for ‘big promise’ – grab the reader’s attention! To achieve this you want to make a promise; something that makes the reader want to read more.
The best way to do this is usually with a headline – because it’s the first thing readers see and 80 per cent of people only read headlines.
U is for ‘use imagination’ – once you have grabbed their attention, you need to engage the reader by having them use their imagination. You can get them to imagine bad things or good things (they each have their place), but you must have the reader see, hear and feel what it is they truly want or don’t want.
R is for ‘rarity’ – know that people love to be unique; it’s a universal human trait. That’s why antiques sell for much higher prices today than they did when they were first created (their rarity makes them more valuable). So you need to tell the reader what makes your product or service different from all the rest.
P is for ‘points’ – the reader wants to know what you have that he or she might like. Bullet points do just that. It’s where you list down the page, in bullet point form, all the features and benefits your product or service offers.
I is for ‘irresistible offer’ – we all love a bargain. No matter how high the price is, even if it’s a multimillion-dollar home, we love to feel that we got a good deal. So you must work hard at your offer. You must create offers that make people want to take action right away. Give ‘til it hurts!
E is for ‘evidence’ – after reading your advertisement to this point, the reader should be fairly keen. However something inside them is saying, ‘It sounds too good to be true’. This is where most people lose the sale – the reader doesn’t believe you! So at this point you need to give evidence that what you are saying is true. One way is to use testimonials from happy customers.
S is for ‘sign-off ’ – this is the end of the line and it is critical that you ask for the order. Don’t be afraid; tell them step-by-step what they should do in order to get the deal they’ve been reading about.
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Real Estate Agent Success Club members can access lots more from Brett McFall by clicking on the link below now:
Social Media is the fastest growing phenomena on the internet & it's where thousands of your customers are currently spending their time online.
...do you want to discover the 'shortcut to success'?
Social Media is one of the quickest & easiest ways for real estate agents to connect with more customers.
Discover a new & effective approach to marketing online that will help to position you as one of the most innovative agents within your service area by attending a...
Social Media for Real Estate Seminar
Sydney Tues 17th Nov 2009
Brisbane Tues 24th Nov 2009
Melbourne Thurs 26th Nov 2009
Time: 1-5pm
Price: Only $89.00
'HURRY! Seats for these events will sell fast.'
Limited seats available... To Learn More or Book Your Seat...
Click Here...
Real Estate Agent Success Club 'Gold Members'
The Area Monopoly Strategy is Now Available for you...
After investing thousands of dollars & thousands of hours researching the web I have been able to develop a number of simple strategies that real estate agents can implement to generate more business very quickly.
It's called the Area Monopoly Strategy and is now being shared with Real Estate Agents across the globe via the Real Estate Agent Success Club 'Members Area' exclusively.
Once implemented, this simple strategy has the potential to add hundreds of thousands of dollars worth of extra income to an agency very quickly.
Note: The Area Monopoly Strategy is definately something that you won't want your competitors to get their hands onto first.
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If you are not yet a member of the Real Estate Agent Success Club, don’t miss out any longer.
Join the Real Estate Agent Success Club today for the special introductory price of just $1.
Click below and take action now...
www.RealEstateAgentSuccessClub.com/testdrive
Here's to your success.
Warm regards
Real Estate Coach
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