Dear Friend,
I hope you're having a great week...
This has been one of the most exciting weeks for me, with lots of other things happening, but the most important of them all is this 'Special Announcement for Real Estate Agents Only'.
I’ve been waiting for the right moment to tell you all that secretly behind the scenes I’ve been working in my marketing laboratory on something to help real estate agents sky-rocket their success…
It’s called ‘The Area Monopoly Strategy’
The Area Monopoly Strategy is going to be a ‘Game Changer’ for a lot of real estate agents & the agents who get in early and adopt this simple but effective strategy will simply shut out their competitors.
Today’s important news is that I’ve just launched the first part of this concept via a 'Private & Strictly Real Estate Agent Only’ Twitter account.
(There are some things that I need to be able to share with agents that are simply not for public viewing.)
To join in go to http://www.Twitter.com/AreaMonopoly and send me a request as seen in the picture below. Then once I've confirmed that you’re a real estate agent I’ll manually go in & authorise your access to the account.
Note: To see the Send Request button in the image above you must be logged into your Twitter account.
PS: If you don’t have a Twitter account, then this is the perfect reason why you should go to http://www.Twitter.com & register your Free Twitter account right now.
Today's success tip comes from MICHELLE BOWDEN.
Who's Listening?...Don't underestimate the power of your presentations skills - they can have a drastic affect on growing your business. Ask Michelle Bowden! Michelle is an accredited NLP practitioner and master trainer in presentation and influencing skills. She works with CEOs and their teams to help prepare them for presentations at company meetings, conferences and sales pitches.
Understanding the personality types of your customers.
Most of us forget that people are motivated differently. When you realise that there are more than 70 different personality filters through which we see the world, it becomes clear that there are a whole lot of things we should know about our customers before designing, marketing and selling our products or services to them.
If you can work out what makes your customers tick and the way they make decisions, then it is easy to sell them what they want. Here are some of my favourite examples:
Introvert/extrovert – when selling to an introvert cut to the chase, reduce the small talk, give them time to process their thoughts and don’t talk over the top of their thinking! If the customer is an extrovert allocate time for the meeting, give them time to talk about whatever they want and manage them by gently moving them back to the topic.
Internal/external frame of reference – if your customer has an internal frame of reference it means they have an internal barometer that tells them what is right, and they have a strong need to reach their own conclusions. Don’t sell too hard to this type of person. Instead, provide information to help them make up their own mind. Don’t push them, ask them what they think.
If the customer has an external frame of reference this means they have no internal barometer that tells them what’s right so you need to help them come to a decision by building credibility with customer testimonials and product reviews.
Sort by self/others – if your customer is sort by self they are motivated by the outcomes they will achieve from doing business with you. They tend to be more focused on the benefits to themselves (for example, status, sales commissions, self-confidence). If your customer is sort by others they tend to be motivated to help others, so emphasise how your products will help them do that.
Matcher/mismatcher – if your customer has a matching preference they tend to be easier to sell to because they more naturally want to agree that it’s good to do business with you. If your customer has a mismatcher preference then it is more important to be clever with your language patterns so they can’t disagree with your point of view.
Specific/global – if your customer has a specific preference they need a detailed presentation with facts, figures, details, charts and statistics in order to make a decision. If your customer has a global preference they need shorter, more conceptual presentations and pitches.
For even more great tips from Michelle Bowden, Click Here...
Do You Need More Listings?
Learn how you can find sellers, market your listings to more buyers & discover an effective approach to marketing online that will help to position you as one of the most innovative agents within your service area.
Twitter for Real Estate Workshop
Sydney 2nd Sept 2009
Brisbane 3rd Sept 2009
Melbourne 8th Sept 2009
Time: 1-5pm
Price: $247.00
Limited seats available... To Learn More or Book Your Seat...
Click Here...
There is a lot happening behind the scenes.
We're adding huge benefits to the site for members & the best part is that it's all going to be included within your subscription! At No Extra Cost!
To help you with your ongoing real estate success, please make the most out of the amazing resources we already have available for you within the Real Estate Agent Success Club.
On last count there are now approx. 600 downloadable success related items, including book summaries, audio interviews, videos, etc from some of the greatest masterminds, trainers & entrepreneurs in the world, right here at your finger tips…
…And, we'll continue to add more resources to the site along the way…Members you can simply log in here to access them!
PS: If you are not yet a member of the Real Estate Agent Success Club and would like to be, you can Test Drive it now for Just $1.
$1 Test Drive Click Here.
Here's to your success.
Warm regards
Real Estate Coach
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