
Doorknocking is Too Hit & Miss
On a daily basis most Real Estate Agents are trained to door knock, telephone prospect, letterbox drop an area, etc in the hope to find someone thinking of selling or buying real estate.
That is the Old-Style approach, why don’t you try adopting some New-Style Real Estate Agent Training.
Having used the old-style approach for many years myself, I also know that it can be a huge time waster as it’s often like trying to find a needle in a haystack.
Now there are easier & more targeted approaches that agents can use.
Most of which I will be sharing with real estate agents via the Area Monopoly Strategy, but in the meantime, I am still amazed at how many real estate agents choose to ignore the potential of social networking & prospecting for clients via sites like Twitter & Facebook.
I can only assume that the reason why agents aren’t adopting it is because they need some proof that there really is potential business located within these sites.
Well, here’s just one of many examples of potential clients I’ve found on Twitter:-
For anonymity I cannot disclose the actual tweets because it will be too easy to identify the client via Twitter’s search engine, but here is the timeline of actual tweets (events).
Day 1 – tweet – They want to move. – ( Potential Seller )
Day 22 – tweet – Photos taken
Day 27 – tweet – House officially on the market
Day 30 – tweet – First Open Home – Had over 30 inspections
Day 40 – tweet – Had 3 offers – ( Now a Ready Buyer )
Day 47 – tweet – Confirms house Sold awaiting Purchase to go through..
From their tweets, it appears that between Day 1 & Day 22 they decided to list the house & became a Seller.
And then on Day 40 they became a Ready Buyer.
Upon closer examination of the user’s Twitter account I noticed that there were no agents being followed & no agents following the account either. This demonstrates that agents are either not looking out for potential leads on Twitter or they don’t know how to approach a potential lead on Twitter.
Be Mindful: There are 2 ways to approach a potential client like the one above.
1.The Right Way
2.The Wrong Way
For numerous reasons the Real Estate Agent Training about approaching clients on Twitter are for real estate agent’s eye’s only & will be shared via real estate agents following the Area Monopoly Strategy Twitter Account or shared with attendees of the Twitter for Real Estate Workshops.
I can assure you real estate agents aren’t the only people who will be using sites like Twitter to find & approach clients. The whole marketing game has changed.
Instead of customers looking for products & services, ‘Live Search’ makes it possible for products & services to locate customers.
I’d be interested in hearing your thoughts about the new ways of prospecting online or any questions you may have relating to Real Estate Agent Training.