I love this quote from John Maxwell that “Nobody Ever Listened Themselves Out Of A Sale“.

Now with so many more interactions taking place online & push marketing becoming less & less effective, real estate agents need to learn how to transform the art form of listening within a one-on-one sales presentation into listening as an overall online strategy

Here is a quick excerpt from Jeff Turner speaking about Listening as a Strategy at CRS Sell-a-bration 2011.

I totally agree with Jeff that the Holy Grail of any brand is community…It’s the high ground for real estate agents who want to build a strong business now and into the future.

Here’s 3 Quick Questions you may want to consider around Listening as a Strategy:

1. Do you have raving fans who would happily recommend you and who love your brand?

2. Are you interacting with your customers around shared interests or are you taking it to the next level and interacting around shared values?

3. What are you doing to build more trust and engagement online which in turn helps to build your community?

Note: Jeff Turner is a last minute addition to the speaker line-up for AREC11 and he is coming over to help launch the first Australian REBarCamp in Sydney (a FREE event being held the day after AREC11).